At Rustic Roots BBQ, we believe great barbecue isn’t just food—it’s a tradition, a craft, and a connection to the past. Every brisket we smoke and every meat stick we craft carries the heart of East Texas BBQ culture.

What started as cookouts and sharing brisket with friends quickly grew into something more. With years of refining our process—selecting the right wood, perfecting the rub, and slow-smoking with patience—we built Rustic Roots BBQ on a foundation of quality, tradition, and respect for the craft.

We don’t cut corners. We use a blend of hardwood for that perfect balance of smoke and flavor. Our signature rub has been carefully crafted to complement the meat without overpowering it. And now, we’re bringing that same dedication to our brisket meat sticks— made with 100% brisket, free of hormones and antibiotics in compliance with today's best animal welfare practices. Pairing this selection withour signature seasoning delivers bold Texas flavoer ina convenient, ready to enjoy form.

Rustic Roots BBQ is more than just a business—it’s a way of life. Whether you’re enjoying a fresh brisket or grabbing a pack of our signature meat sticks, you’re getting a piece of our passion and heritage.